After lots of meetings with studios and operators at CES, a memory popped into my head. “Making camel-friendly packaging”. What on earth does that have to do with content?
Back in the day
I was a product manager for STBs. Our best distributor from Dubai faxed over (yes, it’s that long ago) a complaint. Too much packaging was negatively affecting his pipeline. How?
Operating a pay TV service used to be (relatively) simple: encode your content, then encrypt and deliver it with a key over closed networks to set top boxes. But the road to a TV Everywhere offering is much more difficult, with roadblocks driving up total cost of ownership.
A tricky road to TV Everywhere
There are many barriers to combining pay media services on broadcast and OTT. Content now has to be encoded, encrypted and stored in multiple resolutions, using different containers and DRM combinations.