During the COVID-19 pandemic, daily life has gone digital. People are seeking innovative ways of staying connected and entertained while remaining safe at home. Puzzles, toys, and game sales have surged. Unfortunately, piracy is also on the rise. As the world economy gradually reopens, pirates will continue to take advantage of increased demand for new content. Protecting content from piracy will be crucial to mitigating revenue loss during this unprecedented time.
If it wasn’t already clear from the all UHD HDR FIFA World Cup, it should be clear from the show floor and conference debate here at IBC2018 that the industry is seeing real momentum in 4K UHD content. As a result, the need for robust protection and tracking of high value content is even more important and this is the main driver for watermarking.
Here are some key take-aways from IBC 2017.
8K approaches normalization
The security of 4K UHD content is currently high on the agenda of content owners everywhere and 8K is already coming into view on the horizon. After more than a decade of development and regular appearances in IBC’s Future Zone, NHK is approaching the finishing line with its 8K broadcasting system.
Contrary to popular belief, pay TV remains remarkably robust across Europe and, according to analysts Futuresource Consulting, the reason why is the user experience.
In its latest ‘Living With Digital’ consumer research report, Futuresource states that across all major European territories, the most important reason given for continuing with a pay TV subscription was ease of use and a wide range of channels.
Forensic watermarking is an essential part of any anti-piracy program. The best approach is an end-2-end solution, combining watermarking technology with proactive detection and enforcement services. Yet we’re seeing a distinct split in how watermarking is implemented. Content owners and pay-media providers sometimes see things differently.
Let’s start with the product.
New content protection requirements around premium content are upping the ante for delivery to unmanaged devices. Many of these requirements we’ve come to expect in managed devices, but with the emergence of OTT services the requirements have softened to accommodate the app on CE device consumption model.
Ultimately many of these security components including hardware root of trust or hardware decode pipeline exist on most CE devices.
In this final part of our discussions about next generation TV from the CES fireside chat with myself, Fred Dawson (ScreenPlays Magazine) and Scott Davis (Principal Architect from Charter Communication), I give some insights into the security aspects of what we are seeing.
Continuing the conversation about next generation TV from our CES fireside chat with myself, Fred Dawson (ScreenPlays Magazine) and Scott Davis (Principal Architect from Charter Communication), in Part 2 we take a deeper dive into the technology challenges.
During CES, Fred Dawson (from ScreenPlays Magazine) talked with myself and Scott Davis (Principal Architect from Charter Communications) about the next generation TV. In this first part of the 3 video series we look at the market needs and conditions.
Over the last couple of months I’ve been surprised by how few pay-TV operators have concrete 4K plans in place. Other issues are their priority. But I wonder will they get left behind as a result?
Adoption will be quicker
Earlier this year, Business Insider forecasted that 4K will roll out much faster than industry analysts predict. This echoes what we see in the adoption rates.