What’s in a name? For ISPs there could be a whole load of business tied up in a simple change from “smart” to “connected”. Marketing “smart home” solutions could be excluding a huge chunk of the broadband subscriber base that doesn’t realize quite how smart their home has become.
Launching a pay TV platform typically requires 2-3 years’ development to create a customized user experience based on proprietary middleware with continuous updates throughout the STB lifetime. It’s slow, expensive and requires specialist developers, but operators get the UX they choose.
Google’s AOSP and Android TV are shaking up this status quo. Android rose from zero to global dominance of mobile markets in under seven years, so it’s little wonder this disruptor is being taken seriously.