2 sides of forensic watermarking

Forensic watermarking is an essential part of any anti-piracy program. The best approach is an end-2-end solution, combining watermarking technology with proactive detection and enforcement services. Yet we’re seeing a distinct split in how watermarking is implemented. Content owners and pay-media providers sometimes see things differently.

Both sides
Let’s start with the product.

What lessons can pay-media operators learn from online retail?

With consumers as the common denominator, it’s not surprising that similarities can be seen across some industries. In the media industry, the need for change to keep up with changing consumer demand is widely accepted. But what is the formula for success? Can any parallels be drawn with online retail?

Online’s disruptive nature
It was a Forbes article that made me think: ‘The inconvenient truth about e-commerce: it’s largely unprofitable’. It explains that e-commerce has been disruptive. The radical shift online is presenting challenges

Consumer piracy survey insights for pay-media operators

The Irdeto global consumer piracy survey is the largest ever conducted. With over 25,000 adults across 30 countries participating, it provides unique insight into the dynamics of online piracy. Comparing the youngest age group (18-24) and the oldest group (over 55) we can see the differences but also some surprising similarities.

There’s lots that we can pull from the extensive data, but let’s just focus on a couple of angles.

Signs you’re being out-marketed by the online pirates

I’m sure Hubspot’s Brian Halligan was addressing legal companies when he said: “The only way to be successful in growing your business and revenue streams is to match how you market your products with the way in which the prospective clients are learning about and shopping for the products.” Yet, online pirates have definitely taken his message to heart. Have you?
Connecting with your consumers
It’s clear just looking around, we’re addicted to being online. Just as technology has made the world more connected, it’s also increased the number of places consumers are hit with marketing messages.

The anti-piracy enforcement toolbox

Would you use a screwdriver to hammer a nail into a wall? Not very effective. It’s the wrong tool for the job. The same is true in the world of anti-piracy. You need the right tools and services for the different threats.

Understanding what you need
Online pirates are continually adapting. Unhindered by rules and regulations pirates move at internet speed. Too effectively fight online piracy means keeping up to date with their latest activities.

A changing attitude towards watermarking

Watermarking is not new. The technology, which embeds an invisible unique mark to identify the source of pirated content, has been around for a while. Critics have said it was a solution looking for a problem. Well look no more.

Technology vendors like Irdeto have sold watermarking solutions over the years, mainly to content owners wishing to identify leaks in the distribution channel. This is changing.

Turning 4K impacts into opportunities for pay-TV operators

As you know from my earlier post, the inevitable march toward 4K has begun. And yes, with any new technology there will be challenges. But based on my discussions with studios and operators it’s clear that for well-prepared pay-TV operators, 4K could in fact bring opportunities.

Let me share some insights from recent conversations with studios and operators.