Tag: watermarking

Increase in Piracy During Pandemic Lockdown

During the COVID-19 pandemic, daily life has gone digital. People are seeking innovative ways of staying connected and entertained while remaining safe at home. Puzzles, toys, and game sales have surged. Unfortunately, piracy is also on the rise. As the world economy gradually reopens, pirates will continue to take advantage of increased demand for new content. Protecting content from piracy will be crucial to mitigating revenue loss during this unprecedented time.

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UHD – The watershed moment for watermarking

If it wasn’t already clear from the all UHD HDR FIFA World Cup, it should be clear from the show floor and conference debate here at IBC2018 that the industry is seeing real momentum in 4K UHD content. As a result, the need for robust protection and tracking of high value content is even more important and this is the main driver for watermarking.

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The $2,000 threat to Pay TV

Many Pay TV operators rely on visual marks or “HashCodes” to fingerprint their content so they can trace piracy leaks to the source. But Irdeto investigations have found tools that help pirates remove these marks openly on sale for less than $2,000. So, what’s the alternative?

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Will the tech giants burst the value of content?

Content is king! So much so that the tech giants (a.k.a FAANG – Facebook, Apple, Amazon, Netflix, Google) are allocating huge budgets to acquiring original content. They want to get into the TV space. But what does this mean for the pay-TV industry? Is it simply supply and demand? Or will inflating content values reach bursting point?

The pay-TV industry is continually evolving to meet the changing needs of its consumers.

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Is 5G the superhighway for cybercrime?

We live in an always connected world. So much so that in The Netherlands they’ve put the red ‘don’t walk’ light on the ground as people are so engrossed looking down at their mobile device. If you ask how wireless connectivity can be improved: it’s faster download, quicker response and more reliable connection. According to its promise 5G will deliver all that and more! Great news for consumers. But will it be the cybercriminals who are real winners?

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A game changing watermark for live sports

Watermarking is an essential part of any anti-piracy program. More now than ever, as pirates have started to remove the broadcaster’s logo from the stream. But with a unique robust watermark, you’re able to identify the source of leaked content, even when the logo is obfuscated. What’s more, there’s a different flavor of watermarking depending on your needs. And now there’s a new revolutionary watermark available.

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IBC 2017 Reflections: much the same but different

Another IBC has come and gone. Who would believe it – this year was my 15th in a row! How did it compare? As you’d expect with a mature industry there was much the same, but it was refreshing to see some differences. See if you agree with my reflections?

Comfortably familiar
Walking into Hall 1, you experience that wave of excitement and

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Seconds count in disrupting illegal live streaming

The hacking of HBO may have stolen the headlines recently, and the unauthorized script, tweets or leak of high value content is of clear concern. But the industry also continues to have revenues threatened on a daily basis from illegal premium live streams. Live sports is content that is among the most targeted, particularly top-tier football, but premium sports across the board are risk.

Take the Mayweather vs. McGregor fight…

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