In a connected world, where technology continuously advances, now, more than ever, we need to grasp the importance of taking affirmative steps to protect online intellectual property rights.

Intellectual property rights (IPR) infringement are nothing new, but online infringements have risen significantly over the past years. Now with technology advancements, it has become easier for pirates to illegally copy and distribute content causing the loss of millions of dollars in revenue.

The days of counterfeit DVD’s being accessible from criminal street vendors are diminishing. As technology advances and online platforms are growing, it is now easier than ever for counterfeits to reach an international market of unknowing consumers to sell illicit goods such as illicit streaming devices, pirated subscriptions, and stolen credentials.

It has been estimated by the Global Intellectual Property Center that Intellectual property thefts cost domestic companies between 200 and 250 billion USD dollars a year in lost revenue. Clearly, IP piracy is damaging the creative industries, but there are technology and strategies available to proprietors allowing ways to more tightly control the distribution of their content.

A well-known case that paved the way for internet copyright law was the Napster case in the United States between 1999 and 2001 that open the eyes of the world to the unauthorized downloading of music files. The case resulted in the court issuing a permanent injunction preventing Napster from operating its file sharing system. Many more cases will continue to test the law in multiple industries like media, studios, and online games, but the lesson of Napster is that it is important for an E-Commerce company to make sure it has a clear policy against the sale of illicit streaming devices and pirated subscription services.

The fact is that companies need to identify their brand protection approach, which should include assessing every channel, every tactic these pirates may leverage in an online setting.

Using cyber investigation and intelligence gathering services ensures you protect your valuable content and revenue.